Music & Culture

The Importance of Opening Acts

By: Marisa Petrillo//

screen-shot-2016-10-03-at-12-41-44-pmIt’s no secret that most people attend concerts just to see the headlining act. They pay money and buy a ticket to see the whole show, but usually wind up taking a last minute Uber and then slowly wander into the venue just in time for the headliner, and disregarding the opening acts altogether.

I will be the first person to admit that I used to be that person. However, as a frequent concert-goer and someone who now works in promotions, I began to realize that the opening acts are super important too! Being an opener gives new artists a chance to show the world what they’ve spent their heart and soul working on. It gives them a chance to gain new fans while also continuing to make old fans happy. It’s the best source of promotion, allowing them to visit new cities that they’ve never been to before and experience new things. It also allows them to continue to grow as artists, learning what they like/dislike about tour, what they can improve, etc.

screen-shot-2016-10-03-at-12-50-29-pmBelieve it or not, I found one of my favorite bands in the world because they were the opening band for Troye Sivan, and crazy enough, I attended the show a second time solely to see the opener. They were that good! The band I am speaking so highly of is called LANY, a trio who basically wrote the soundtrack to my life. Their music is that dreamy pop synth-y stuff that makes you want to dance, fall in love, sing at the top of your lungs, cry, and smile all at the same time. I am now a huge fan of them, and I have New York City and Troye Sivan to thank for introducing me to their music.

So if you’re looking for some concert wisdom, my advice to you would be to arrive early and take that extra hour to watch the opening acts. I promise It’ll be worth it. The headliner is paired with the opening act for a reason and it can truly turn into something beautiful. You may even find your new favorite band just like I did!