Good news! Alternative rock radio has returned to New York City! The new Alt 92.3 debuted on November 17th, ending the 8-year drought.
New York City is one of the top cities in the world for rock music and in recent years, the genre wasn’t being represented at all. Most of the artists played on Alt 92.3 are acts that tend to play the music festival circuit, which has become increasingly popular every year. Now, fans can easily listen to these types of artists with the same convenience that they have to listen to Top-40 artists.
I was thrilled to hear about the new Alt 92.3. They play alt-rock from the ’90s, ’00s, and today, which is my favorite type of music. However upon listening, there were a few things that I think can be improved. First, they only play singles and no b-side tracks. They tend to play newer songs with the top-40 formula; they’re played every 2-3 hours. We currently live in the streaming world, in which someone can listen to any song they want at any moment. Fans no longer chose to only listen to singles. It would be smart for Alt 92.3 to add b-sides to their rotation so that they don’t bore listeners with the same songs repeatedly.
Another thing I did not like about Alt 92.3’s music selection is that they include a handful of songs that aren’t alt-rock…or even rock at all. Specifically, “Lose Yourself” by Eminem and ‘Bad at Love” by Halsey. You wouldn’t hear Pearl Jam on a Top-40 station, so there’s no reason why those songs should be played on an alt-rock station. Especially since those types of songs are getting played on the plethora of Top 40/Hot AC stations that currently exist.
Overall, I’m happy alt-rock has returned to the airwaves in New York City. Adding b-sides and creating a dynamic rotation playlist would greatly improve the quality of the station and truly represent what alt-rock has become and what fans are looking for today.