Well, Swifies! It’s the end of yet another era in the career of Taylor Swift! Tay’s Reputation tour is officially over, and her final performance was in Tokyo, Japan last week. The finale of the now infamous tour comes mere days after Taylor announced her move from Big Machine Records to Universal Music Group via Instagram. This is a new and exciting transition for Swift after a 12-year-long relationship with Big Machine.
As all diehard fans know, Taylor’s had her fair share of ups and downs with the emerging streaming culture within the music industry. The beef between Taylor and the streaming industry goes back to 2014, when Swift removed her discography from Spotify, calling it a “grand experiment.” It’s an extensive history that ends with Swift caving in and finally allowing her music to be streamed via Apple Music and Spotify. Verge covered a more in-depth timeline of Swift’s public battle against free music streaming if you’re curious.
With the 29-year-old’s feelings about steaming in mind, she made it very clear that her new label understands her plight and goals moving forward in the streaming landscape. Swift directly addressed this in her statement announcing her move to Republic Records and UMG(Universal Music Group).
“As part of my new contract with Universal Music Group, I asked that any sale of their Spotify shares result in a distribution of money to their artists, non-recoupable,” Swift said. “They have generously agreed to this, at what they believe will be much better terms than paid out previously by other major labels.”
It seems like, moving forward, Taylor will continue to advocate for artists’ rights while also making music for her massive fan base. There’s no doubt that she will hit the ground running and make more music post Reputation, although we have no idea what to expect from her next release. For now, it seems like we’ll just have to wait and see, but what we do know is that her next project has quite a big “reputation” to live up to.
Featured Image: Instagram (@taylorswift)