PSY, the K-pop artist to bring the world the record-breaking song “Gangnam Style”, has recently launched his own label P Nation, and with it, he’s already signed on several big names in the K-pop industry.
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안녕하세요 싸이입니다!! 회사를 설립하였습니다. 회사명은 P NATION 입니다. 지난 19년간 가수 싸이의 프로듀서/매니져/기획자 로 일해온 제가 그 간 배운것들을 좀 더 많은 이들과 공유해보고자 합니다. 꿈을 위해 땀을 흘리는 열정적인 선수들의 놀이터를 만들어 보겠습니다!!^^ I’ve established a company. A name of which is P NATION. I would like to share things that I’ve learned as a PD/manager/director of PSY for 19 years. Allow me to make a playground for passionate players chasing their dreams with sweats!!^^ #pnation #피네이션
The first artist to sign to P Nation is the K-pop artist Jessi on January 25, 2019. Jessi is a Korean-American rapper, singer and songwriter. Born in New York, raised in New Jersey, and now based out of South Korea, Jessi has been active in the K-pop industry for a number of years.
Jessi made her debut with her single album Get Up in 2005. She stayed active releasing music until 2009, when she took a hiatus and returned to America. In 2014, Jessi returned to South Korea as a member of the trio Lucky J. From there, Jessi went on to appear on various shows in South Korea including the first season of Unpretty Rapstar and Sister’s Slam Dunk.
In September 2015, Jessi released her first ever rap solo single, “Ssenunni”. In 2017, Jessi released her first mini-album, Un2verse with the rap single, “Gucci”. PSY shared a video on his Instagram of the two together as Jessi signed her contract with the label.
After signing Jessi, PSY signed two more artists soon after and caused quite the buzz. On January 27, 2019, PSY announced through a series of Instagram posts that K-pop artists Hyuna and E’Dawn, formerly of Cube Entertainment, were signed on to his label.
In August 2018, news broke that the artists, both signed to Cube Entertainment at the time, were in a relationship. Cube Entertainment initially released a statement saying they two were not involved. However, Hyuna and E’Dawn wanted to be honest with fans and went public with their relationships. Cube Entertainment made a statement that the two going public with their relationship broke the trust between artist and company. Cube Entertainment felt it necessary to remove the two artists from their roster.
Since this incident, both artists have been left without a label until now. When asked if the label had intentions to promote the artists as a duo, or if they’ll have their own solo careers the label stated, “Nothing has been decided yet.”
With over 19 years of production and management experience under his belt, PSY is sure to make waves in the K-pop industry with his new label. While PSY has been signing big names, it’s rumored that he is also scouting and recruiting idol trainees to debut in idol groups down the line. PSY has said that he wants to foster the next generation of artists by “building their playground.”
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