The Original Offer
Of course, there are several sides to every story, but when Swift took to Tumblr on June 30 to share her reaction to Borchetta and Braun’s deal, she alleged that Big Machine Label Group’s offer was that she’d be allowed to earn ownership of her previous masters each time she released new material. She also claimed that she’d begged for ownership of her masters for several years.
“For years I asked, pleaded for a chance to own my work,” Swift wrote. “Instead I was given an opportunity to sign back up to Big Machine Records and ‘earn’ one album back at a time, one for every new one I turned in. I walked away because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future. I had to make the excruciating choice to leave behind my past. Music I wrote on my bedroom floor and videos I dreamed up and paid for from the money I earned playing in bars, then clubs, then arenas, then stadiums.”