One of Cardi B‘s signature phrases, “Okurrr,” is not able to be trademarked, according to the U.S. Patent and Trademark Office.
Cardi B has made waves since she exploded into the rap scene just two years ago with her number one single, “Bodak Yellow.” Since then, we’ve come to known her for her other great tracks (“I Like It,” anyone?), her fashion choices, and of course, her trademark phrases. One of these phrases is “okurrr,” which Cardi explained during an appearance on The Tonight Show with Jimmy Fallon. She said, “‘okurrr’ is essentially a more elevated way of saying ‘okay!'”
This famous catchphrase of hers was even featured in a Pepsi Superbowl Commercial, which also starred famed actor Steve Carrell. She also used the phrase in her acceptance speech when she won an award at the iHeart Radio Music Awards.
The phrase has become so commonplace that Cardi B wanted to trademark it. But despite the fact that it’s become a huge part of her brand, her trademark application was unfortunately denied.
Cardi B’s lawyer reportedly submitted an application a few months ago in order to be able to use the word on different products like shirts and other merchandise. However, the registration request was ultimately denied by the U.S. Patent and Trademark Office because “okurrr” is a “commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment.”
Since the phrase “okurrr” is so common and because it’s simply another way to say the word “okay,” it’s unable to be trademarked. The ruling also stated that “terms and expressions that merely convey an informational message are not registerable…Determining whether the term or expression functions as a trademark or service mark depends on how it would be perceived by the relevant public.”
The cards weren’t in Cardi B’s favor this time around, but maybe she’ll come up with another catchphrase in the future that will be able to be trademarked. You never know with her!
Featured Image: Instagram (@IamCardiB)