Sister trio HAIM have perfected the art of emotional bangers. Their latest single “Now I’m In It” addresses depression — the inner struggles and everyday battles. The track embodies the ideal pop chart-topper; the fast-paced beat, catchy chorus and pulsating bass make it easy to hit repeat.
However, the lyrics tell a conflicting story. It’s a complete turnaround from their previous single “Summer Girl,” a dreamy slow jam meant for the California lovers.
“Locking all the doors to my house // I’m alone in my head // But I wish you were in my bed // Can’t get a read on myself // Gotta change this situation,” Danielle Haim sings. She ponders over her inner conflict and questions her emotions.
“‘Now I’m In It’ is about going through it. A depression. Not leaving the house type of sh*t,” she further explains about the track. “For my sisters and I, there have been times in our lives where we have felt like we are stuck in a dark hole. This track speaks to that emotion.”
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now i’m in it is about going through it. a depression. not leaving the house type of shit. for my sisters and i, there have been times in our lives where we have felt like we are stuck in a dark hole. this track speaks to that emotion. the track is chaotic- like my mind when i’m spiraling. fast-talking to myself- words jumbled up. heartbeat racing. these times are hard to forget and even harder to work through. after being constantly on the go the past couple years, i didn’t wanna stop and deal with some shit. also, every day my sisters and i feel so fucking lucky that we get to do this for a living!!! it seemed like stopping and dealing with these emotions would be letting everyone down. but every time I’ve been depressed- it takes me accepting that I need help, to start to get out of it. it’s gotten a little easier as i have gotten older to recognize the symptoms and remind myself that when this happens, i need to seek help. (shout out to my therapist!!) anyway, we all know it’s important to talk about this stuff. this one poured out of us. take care of yourself. be nice to yourself. and thank the ones around you that help u everyday. hope this helps anyone who is in it right now ❤️ coming Oct 30
The music video depicts the song’s chaotic energy in the form of car washes, local diner scenes, thrift stores and dimly lit bars. Danielle is seen stumbling through everyday life until she is no longer able to endure it. Her sisters, Este and Alana, pick her up — a fitting metaphor for their personal and professional relationship.
After her impromptu build-up session, featuring a car wash shower and outfit change, the sisters show off their iconic walk down the L.A. streets and end up at a jam-packed bar. Danielle is reinvigorated and ready to take on life once again, all thanks to her beloved sisters.
As siblings in the music industry, the trio has no choice but to be each other’s shoulders to lean on. They’ve remained real throughout their debut in 2012 and with “Now I’m In It,” they’re evolving. It shows a great amount of maturity — singing about the demons lodged inside their mind while making it the ultimate pop banger.
Watch the video for “Now I’m In It” here:
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