Sister trio HAIM have perfected the art of emotional bangers. Their latest single “Now I’m In It” addresses depression — the inner struggles and everyday battles. The track embodies the ideal pop chart-topper; the fast-paced beat, catchy chorus and pulsating bass make it easy to hit repeat.
However, the lyrics tell a conflicting story. It’s a complete turnaround from their previous single “Summer Girl,” a dreamy slow jam meant for the California lovers.
“Locking all the doors to my house // I’m alone in my head // But I wish you were in my bed // Can’t get a read on myself // Gotta change this situation,” Danielle Haim sings. She ponders over her inner conflict and questions her emotions.
“‘Now I’m In It’ is about going through it. A depression. Not leaving the house type of sh*t,” she further explains about the track. “For my sisters and I, there have been times in our lives where we have felt like we are stuck in a dark hole. This track speaks to that emotion.”
The music video depicts the song’s chaotic energy in the form of car washes, local diner scenes, thrift stores and dimly lit bars. Danielle is seen stumbling through everyday life until she is no longer able to endure it. Her sisters, Este and Alana, pick her up — a fitting metaphor for their personal and professional relationship.
After her impromptu build-up session, featuring a car wash shower and outfit change, the sisters show off their iconic walk down the L.A. streets and end up at a jam-packed bar. Danielle is reinvigorated and ready to take on life once again, all thanks to her beloved sisters.
As siblings in the music industry, the trio has no choice but to be each other’s shoulders to lean on. They’ve remained real throughout their debut in 2012 and with “Now I’m In It,” they’re evolving. It shows a great amount of maturity — singing about the demons lodged inside their mind while making it the ultimate pop banger.
Watch the video for “Now I’m In It” here:
Featured image: Instagram (@haimtheband)
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