Taylor Swift made quite the a statement with her much-anticipated music video for “The Man” last week. Self-directed, Swift features a number of stereotypes and Easter eggs for her fans to unpack. The video opens with a close-up man standing in his office staring out at New York City.
The man is quickly identified as a bossy character, leading the viewer to question his intentions in every scene. The video takes us on a journey following the man’s antics. Fun fact: one of the fan-favorite scenes references Taylor not owning her masters as the titles of her past albums are graffitied on the subway wall. Along with the subway wall graffiti, we see a poster reading, “If found return to Taylor Swift.” We absolutely LOVE this energy and the fact that Swift uses this music video as an opportunity to call out Scooter Braun and Scott Borchetta, who currently own the master recordings of six of her albums.
A little bit later, we see the man on a yacht, referencing to Swift’s lyric, “I’d be just like Leo in Saint Tropez.”
Through Taylor’s direction, “The Man” depicts a completely unapologetic male character. She illustrates a variety of other stereotypes, like manspreading, men getting credit for doing the absolute bare minimum (like basic parenting) and older men dating significantly younger women. And let’s just say fans were loving it — and if you couldn’t already tell, so are we.
With cameos from Taylor’s dad, her stylists’ children and the producer of the video, Swift invites her fans into her world a little bit more. On top of that, she threw in a few more Easter eggs with more easter eggs to uncover. The video ends with the revelation of all — “The Man” is Swift. During the music video credits, her transformation is revealed, and with that the message, “Owned by by Taylor Swift.”
Swift herself said that “The Man” is played by “a bo$$,” and now we know the “Look What You Made Me Do” artist was referencing herself.
Featured Image: Republic Records/Taylor Swift