Demi Lovato has pretty much seen and done it all. However, that doesn’t mean she can’t have another comeback. After years of on and off struggles, 2020 Demi is a true hero. Demi’s new single “I Love Me” comes in the wake of her 2018 relapse and overdose. The singer has been relatively open about what she’s been through, and now we are seeing her emerge in a new light of self-empowerment. Through her new song, as well as the accompanying music video, Demi reflects on her past and shows us how she plans to love and care for herself.
“I Love Me” is strong both lyrically and musically. The song builds up instrumentally as Demi sings of struggles of self-esteem, body image and self-sabotage. The chorus is explosive. Demi sings, “Cause I’m a black belt when I’m beating up on myself // But I’m an expert at giving love to somebody else.” It’s hard not to resonate with being your own biggest critic. And the musician has us all asking the same question: “I wonder when I love me is enough?” It may take a long time to realize and maybe some (or many) mistakes along the way. But Demi shares with us — through some POWERFUL vocals — that the best way to get better and be better is with some self-love, even when it’s tough.
Even more than the song itself, the music video is amazing. Director Hannah Lux Davis and her team have Lovato looking strong. She starts off by having two different versions of herself fighting. Then, the singer steps out into the NYC streets. In a stunning red jacket, Demi walks through the many scenes of her life. We see nods to her as a child, in Camp Rock, the Jonas Brothers, her overdose, her longterm ex getting engaged, among a few others. The video’s bold use of color, crafty cinematography and easter eggs for longtime fans make you want to watch “I Love Me” again and again.
If you haven’t listened to “I Love Me” yet, it’s a definite must. For anyone who has overcome hardships or is still struggling, it sends a powerful message. Demi brings a sense of realism to an often glamorized lifestyle. Having wealth or beauty can mean very little if you’re not supportive of yourself. In 2020, we hope Demi can continue to pass on her message of empowerment. We wish her the best of luck in this next chapter of her journey.
Featured Image: Island Records
