23-year-old Norwegian euro-pop sensation Astrid S released her first solo track of the year Friday, giving the world a fresh, summer-y banger: “Dance Dance Dance.” It’s the first single from her highly anticipated debut album.
Astrid rose to prominence at age 16, upon finishing fifth place on season seven of Norway’s version of Pop Idol, and has made quite a career for herself over the ensuing years. She has released four platinum-rated singles, and has opened for Troye Sivan, before embarking on her own world tour in 2017.
Co-produced with all-star, Swedish duo Jack & Coke, the song is classic Astrid S — melodic, uplifting and requiring full volume. Over synth and saxophone, she speaks of how she isn’t the best at communication in relationships: “Some days, I don’t talk at all.” She explains how it has affected her current relationship: “I didn’t text you back on purpose // Truth is that I’ve been hurting.”
Instead of dealing with how things are with her partner directly, she gets her feelings out in a different way — “I’m gonna dance, dance, dance, then it’s not gonna hurt.” This is her second song with Jack & Coke, who have produced tracks for Rita Ora and Charli XCX.
The accompanying music video, directed by Astrid, starts with a two-minute prologue that features her discussing The Sims with her friend and actress, Thea Sofie Loch Næss, and how they would cause conflicts with other players in the game. Then, Loch Næss asks Astrid what her dream music video would be, setting the stage for the song portion of the video, which features Astrid singing in a vintage car. Later on, she’s seen dancing in a pond, and it eventually ends with Astrid emphatically performing the saxophone section of the song.
“Dance Dance Dance” ultrapassou a marca de 100 mil visualizações no YouTube em apenas dois dias! 💚 pic.twitter.com/sEcksFO2SS
— Astrid S Brasil (@astridsbrasil) June 8, 2020
As promotional material, Astrid shared a behind-the-scenes look at the making of the music video on Instagram.
Featured Image: Instagram (@astridsofficial)