Reviews

Phoebe Bridgers Releases an Ultra Ominous Visual for “I Know the End”

Phoebe Bridgers is the master of weird imagery, and her latest music video for “I Know the End” is no exception.

The video opens on her sitting in a futuristic, jet black bathtub, the transitions to her in the skeleton suit — which has become her signature look for this album cycle — perusing a room full of the same suit and a gray hoodie. A child in a white jumpsuit rolls her an apple before strangers lead her out of the room and through several nondescript hallways.

She ends up faced with her band, all decked out in the now-familiar skeleton suit, and is handed a guitar. They rock out to the song’s crescendo in an empty stadium, and the video closes with a shot of Bridgers kissing an older woman (many are speculating that the woman is supposed to represent Bridgers herself).

The video is a fitting tribute to a song that is shrouded in opaque lyrics like, “Went looking for a creation myth // Ended up with a pair of cracked lips.” Whatever “I Know the End” and its accompanying video are about, we can all agree that there is a strange power in the last few lines: “No, I’m not afraid to disappear // The billboard said the end is near // I turned around, there was nothing there // Yeah, I guess the end is here.” It sounds apocalyptic, but Bridgers delivers the lyric like the thought of the unknown is exciting.

“I Know the End” is Bridgers’ third music video off her latest album Punisher, following “Kyoto” and “Garden Song.”

Check out “I Know the End” here!

Featured Image: Instagram (@_fake_nudes_)