Miley Cyrus has officially signed with Columbia Records.
The “Midnight Sky” crooner announced the exciting news on her social media pages late last week that she had made the switch from RCA Records to Columbia Records. She had been with RCA Records for eight years, since 2013. The first album she released with them was Bangerz, which was a smash hit. Unfortunately, her last three albums under their label have not fared as well.
Fans were quick to notice that with the release of Cyrus’s last album, Plastic Hearts, physical copies of the album were nowhere to be found in stores. The album released on November 27, which was Black Friday, and retailers do not stock physical album copies on that date. Unfortunately, Cyrus revealed that she was not made aware of that fact ahead of time when she chose that release date.
A response to my fans 🖤 https://t.co/p4dZGPk91T pic.twitter.com/hVCxetV7k2
— Miley Ray Cyrus (@MileyCyrus) November 30, 2020
Fans were quick to blame RCA Records for the grave mistake. Clearly, this hurt her first-week album sales (the album debuted at No. 2 on the Billboard 200, and No. 1 on the Billboard Rock Chart) with 60,000 accumulated sales (including streaming), but only 20,000 pure sales. In comparison, Bangerz moved 270,000 copies in its first week and debuted at No. 1 on the Billboard 200.
Miley Cyrus and Her Dead Petz, the followup to Bangerz, was originally released independently from RCA Records on Smiley Miley, Inc. and made available for free, but was later released commercially under RCA Records and brought to streaming services. The album did not do well commercially and is considered one of Cyrus’ most controversial albums to date. Critics and fans alike had mixed reactions to it, which may have been why Younger Now, Cyrus’s follow-up album, was such a drastic stylistic change.
Unfortunately, Younger Now also did not perform well commercially. Despite the successful lead single, “Malibu,” Younger Now debuted at No. 5 on the Billboard 200 with 45,000 copies sold, of which 33,000 were pure sales.
Whether or not RCA Records is to blame for the “Prisoner” singer’s last three album “flops” is up for debate, but a record label is supposed to promote an album and push for radio airplay for its singles. Perhaps Cyrus became frustrated with RCA and left to Columbia Records for greener pastures (Columbia — like RCA — is a division of Sony Media Entertainment).
WHEN IM NOT RUNNING GAME. IM RUNNING MY MF BUSINESS.
LET’S RIDE. 🏍 @ColumbiaRecords pic.twitter.com/Gspnq7IIal
— Miley Ray Cyrus (@MileyCyrus) March 4, 2021
Ron Perry, the CEO and chairman of Columbia Records, signed Cyrus. Other notable artists on the label include Beyonce, Harry Styles, Johnny Cash and so many more.
Hopefully, the new label provides a greater opportunity for more successful album sales for the “Plastic Hearts” crooner.
Featured Image: Twitter (@MileyCyrus)