It’s no secret to anyone, even those only casually familiar with K-pop that a huge part of the industry is built on brand partnerships. Whether it’s makeup, fashion houses,...
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NewJeans
NewJeans Want You to Say ‘Ditto’ With Their New Pre-Release Single
Since their debut, NewJeans have shown their ability to evoke strong feelings of nostalgia with imagery and sounds straight out of the late 90s and early 2000s. With the...
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NewJeans Refuse To Get “Hurt” With New Single
HYBE’s newest girl group NewJeans are continuing to build the hype surrounding their upcoming official debut! The group was founded by the label ADOR and its CEO Min Hee-Jin,...
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